Cooee: Revolutionising eCommerce Marketing

‍Democratising AI for Conversion:

Cooee recognizes a common challenge faced by 90% of D2C brands: spending heavily on customer acquisition but struggling to convert and retain visitors. To address this, Cooee embarked on a mission to democratise AI for eCommerce. We have realised that marketers convert better only when they have truly understood their visitors. At Cooee, we are targeting growth marketers, the ones who know that AI and real-time intent tracking is the future of marketing and the best way to actually convert online visitors.

Real-Time Personalization:

• Intent-Based Tracking: Customer intent is the thoughts directing a customer’s decisions or actions toward a certain purchasing event. Understanding customer intent is essential for ecommerce marketers to classify what a customer is looking for and what they are likely to purchase. Knowledge of customer intent allows brands to be able to personalise their marketing strategies to each customer individually, and more successfully drive them to check out. The three main types of customer intent are low, medium, and high intent.

• Low intent customers are early in the buying journey. They respond well to social proof and need your brand ethos. 
• Medium intent customers know your brand and can be repeat visitors. They respond well to seeing popular bestsellers and dynamic discounting.
• High intent customers are almost ready to buy. The best tactics for these customers are to offer personalised discounts, free shipping coupons, and price drops.

Cooee analyses over 200 visitor micro-behaviors based on browsing activity, categorising users into real-time intent-based groups. Most traditional marketing evaluates customers based on each visit to the website. Cooee’s knowledge of real-time intent, allows customers to be grouped immediately upon their first visit, so you can start targeted marketing immediately. By understanding different customer stages, Cooee enables targeted marketing efforts.

Hyper-Personalized Campaigns:

• AI-Driven CRO Copilot: Cooee’s AI-powered Copilot creates personalised pop-ups and embeds without requiring any skills from your end.
• 1-to-1 Personalization: Pop-ups guide visitors to checkout with dynamic personalization (e.g., naming, discounts, UTM tracking, product recommendations).
• Immersive Embeds: Strategically placed throughout your site, embeds enhance the visitor experience and guide them through customer journeys.
• A/B Testing and Optimization:  Cooee’s A/B testing allows personalised experiments within your campaigns.

‍The Results:

With Cooee, you can expect your conversion rates to increase 10x, and your return on investment to increase 5x. 

And if that’s not enough, with Cooee, customers add to cart 60x more than before, display an 80% increase in session duration, and AoV is boosted to 10 times what it was before. Furthermore, Cooee helps businesses reduce 95% of their operations time.

‍For Example: 

A great demonstration of Cooee’s impact on conversion rates can be seen in the case of the Bombay Shaving Company. Before working with Cooee, the company had been gaining significant attention from online customers, yet their conversion rate remained low. To address this, the company wanted to identify the reasons why visitors were leaving without making a purchase. Enter Cooee, who used our knowledge of customer real-time intent by tracking micro behaviours as the customers browsed the online store. Cooee’s cutting edge AI technology determined that visitor’s real time intentions differed from the historical segmentations they had been working with. Due to this, the incentives and discounts they were offered weren’t personalised enough to encourage them to complete their purchases.

To address this Cooee helped the company implement a strategy to make low intent users feel special by labelling them as VIP customers and offering them exclusive discounts- a strategy that made the customers feel valued and therefore more willing to complete purchases. 

The campaign’s results were impressive. Conversion rates increased by 24% and AOV increased by 32%

In summary, Cooee empowers eCommerce marketers to understand customer intent, personalise experiences, and optimise marketing strategies. Marketers worldwide are embracing Cooee’s impact on conversions and ROI. With Cooee, your eCommerce business can thrive in a competitive landscape, converting more visitors into loyal customers. 

How can Cooee help?

At Cooee, we specialize in transforming customer journeys into personalized experiences that drive conversions. Our AI-powered platform enables brands to engage with users in a meaningful way, delivering immersive and effective user engagement at an affordable price point. By understanding the unique needs and preferences of each visitor, we create tailored promotions that leverage real-time intent, ensuring that your messages resonate with your audience.

If you are interested in our product feel free to contact us or book a demo.

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