Fitspire & Cooee Case Study: Driving Wellness with Intent-Driven Campaigns

Fitspire - Health | Wellness is a leading health and wellness brand that offers high-quality nutrition supplements designed to promote healthier lifestyles. While Fitspire already had a solid foundation in the health sector, they were seeking innovative ways to convert low-intent visitors into paying customers and improve overall engagement on their site.

Fitspire turned to Cooee to enhance their customer acquisition strategy using visitor intent-driven campaigns. The result? A 4% conversion rate and a 10% increase in Average Order Value (AOV), making the collaboration a resounding success.

‍The Challenges:

1. Missed Opportunities in July Sales: Many low-intent visitors failed to engage with the ongoing July sale campaigns, resulting in missed revenue opportunities.
2. Low Click-Through Rates & High Bounce Rates: The brand was struggling with low CTRs on their promotional content and a high bounce rate on key landing pages, indicating that visitors were not staying engaged long enough to consider a purchase.
3. Lagging Add-to-Cart (ATC) Rates: Even when visitors landed on product pages, the ATC rate remained lower than expected, signaling a lack of motivation to purchase.

The Solution:

To tackle these challenges, Cooee implemented a series of intent-driven, personalized campaigns aimed at re-engaging low-intent visitors:

1. Dynamic Sale Pop-ups: Recognizing that many visitors missed the July sale, Cooee introduced personalized sale pop-ups based on visitor behavior. These pop-ups were timed strategically to guide visitors toward relevant products and sales pages, increasing the likelihood of engagement.
2. Incentivized Purchases: Visitors were incentivized with discounts, free shipping, and limited-time offers to encourage immediate purchases. These promotions were tailored based on user activity and purchase intent, ensuring maximum relevance.

The Results:

The collaborative efforts between Fitspire and Cooee produced impressive results:

• 4% Conversion Rate: By guiding low-intent visitors toward the right products and promotions, Fitspire achieved a 4% conversion rate, significantly boosting sales.
• 38% CTR Improvement: The introduction of dynamic pop-ups and tailored messaging led to a 38% improvement in click-through rates, keeping visitors engaged for longer periods.
• 10% Increase in Average Order Value (AOV): With personalized incentives, customers were encouraged to add more items to their carts, resulting in a 10% increase in AOV.
• Positive ROAS Impact: The increase in conversions, CTR, and AOV contributed to a higher Return on Ad Spend (ROAS), further maximizing Fitspire's marketing investments.

Conclusion:

By leveraging Cooee’s real-time intent-driven campaigns, Fitspire was able to not only increase visitor engagement but also drive tangible sales results. The conversion of low-intent visitors into loyal customers has provided Fitspire with a stronger foundation for future growth, enhanced brand visibility, and long-term customer loyalty.