Cooee's AI Increases Engagement by 13% For India's Leading Neon Light Makers Brand in Just 3 Weeks!

Problem

In a crowded market, India's leading neon light makers brand faced a significant challenge: despite robust marketing efforts, sales needed to be more active. The brand struggled to understand why potential customers weren't converting and how to adjust their marketing strategy to better engage them. Despite attracting a steady stream of visitors to its website, it grappled with consistently low sales figures.

This disparity between website traffic and conversions prompted a thorough review of their marketing and user experience strategies. Frustrated by the lack of results, the company turned to Cooee's AI for a data-driven approach to understanding customer behaviour and implementing a personalised marketing campaign tailored to each visitor.

Solution

Cooee's AI analyzed the 40 micro-behaviors of visitors on India's leading neon light makers brand's website, categorizing them based on their intent. These advanced analytics helped identify patterns and insights into user preferences, leading to a more nuanced understanding of customer needs. Armed with this information, a UTM-based campaign was designed to target users with medium intent. The campaign strategically placed personalized pop-ups throughout the user journey, resonating with the medium-intent users by showcasing products and solutions that aligned with their identified needs.

The integration of AI-driven insights into the marketing strategy ensured that the messaging was not only relevant but also resonated with the target audience at the right time, contributing to a better customer journey.

Results

The results of Cooee's AI-driven strategy were remarkable. The click-through rate (CTR) surged to an impressive 13%, indicating a significant increase in user engagement and conversion. The carefully crafted pop-ups captured the attention of the medium-intent users, prompting them to purchase. Financially, the results were equally impressive, with the revenue generated from the UTM-based campaign amounting to an outstanding ₹59,000.

In a market inundated with choices, understanding customer behaviour and adapting marketing strategies accordingly is essential for success. Cooee's AI provided India's leading neon light brand with the insights needed to revitalize its sales and connect with customers on a deeper level. The combination of behavioural analysis and a targeted UTM-based campaign not only increased the call-to-action (CTA) rate but also translated into a significant boost in revenue. This case study serves as a testament to the power of leveraging Cooee's advanced AI solutions to navigate and thrive in today's competitive business landscape.