Phool Boosts AOV by 240% and Reduces Cart Abandonment with Cooee’s Real-Time Intent Popups
With Cooee’s real-time intent-driven personalization, Phool launched a strategic campaign to re-engage these high-intent visitors using tailored popups.
Published on
October 24, 2024
🚀 Targeting High-Intent Visitors to Boost Conversions for Phool! 🌸
Phool, a brand known for turning temple flowers into eco-friendly products, faced a significant challenge—high cart abandonment from visitors who demonstrated strong purchase intent. With Cooee’s real-time intent-driven personalization, Phool launched a strategic campaign to re-engage these high-intent visitors using tailored popups that resulted in a remarkable 240% increase in average order value (AOV) and higher conversions 🚀.
Challenges:
Low Average Order Value (AOV): Many visitors were purchasing small quantities, leading to a lower-than-expected AOV, which hindered overall profitability 📉.
High Cart Abandonment by High-Intent Visitors: A significant number of visitors who showed clear purchase intent were abandoning their carts at the final stages, resulting in lost sales opportunities 🛒.
Missed Site-Wide Offers: Phool ran various site-wide promotions, but many visitors weren’t meeting the minimum spend required to unlock these offers, reducing the overall effectiveness of their campaigns 🛍️.
Cooee's Intent driven impact on conversion rate, AOV, total revenue
Solution:
Real-Time Intent Detection: Using Cooee’s AI-powered tool, Phool was able to identify visitors who were most likely to convert. This real-time data allowed them to personalize engagement strategies effectively.
Engaging Popups: Dynamic and personalized popups were designed to reflect Phool’s sustainability values, creating a seamless brand experience. These popups reminded visitors of exclusive promotions and discounts, giving them a reason to stay engaged 🌿.
Creating a Sense of Urgency: By integrating a countdown timer within the popups, the campaign built urgency, motivating visitors to complete their purchases before the offers expired ⏳.
Highlighting Special Offers: The popups clearly communicated the minimum spend required to unlock special site-wide discounts, incentivizing visitors to add more items to their carts to reach the threshold for these exclusive deals 💡.
Results:
240% increase in AOV: Visitors spent significantly more per order after engaging with the personalized popups 💰.
8% Conversion Rate: A substantial number of high-intent visitors who previously abandoned their carts completed their purchases 📈.
$13,000 in Revenue: The campaign generated impressive returns, proving the effectiveness of Cooee’s real-time intent-driven targeting 💸.
Conclusion:
With Cooee's real-time intent-driven popups, Phool successfully addressed key challenges like low AOV and high cart abandonment. By engaging high-intent visitors with personalized offers and creating urgency through dynamic elements like countdown timers, Phool saw a dramatic uplift in both conversions and revenue. This case underscores how Cooee’s intelligent engagement tools can help brands turn abandoned carts into valuable sales opportunities, while enhancing the overall customer experience.
