From Low Conversions to High Returns: ShakeUp Cosmetics Boosts ROI with Intent-Driven Campaigns

Challenge: ShakeUp Cosmetics, a brand offering high-quality men’s skincare products, was struggling to see returns on their marketing investments. Despite driving a lot of traffic to their website, sales weren’t improving, and their return on ad spend (ROAS) remained low. Visitors would browse but often leave without making a purchase, and the average order value (AOV) was lower than expected. ShakeUp needed a strategy to boost both conversions and AOV, while encouraging customers to complete their purchases.

Solution:Cooee stepped in to address these challenges with a targeted, intent-based campaign. Instead of simply offering blanket discounts or promotions, Cooee identified "medium-intent" visitors—those who had shown interest by browsing or adding items to their cart but hadn’t yet completed a purchase.

The solution involved a special incentive on an intent driven popups: if a visitor added a product of higher value to their cart, they would receive a free gift. This offer was designed to encourage shoppers to increase their cart value while feeling rewarded for their purchase. The campaign was timed perfectly, activating just when the visitor had engaged enough to consider buying but needed an extra nudge to complete the checkout.

Cooee also ran several personalized campaigns simultaneously, targeting other segments of ShakeUp’s audience with tailored experiences to ensure every visitor felt their shopping journey was unique and relevant.

Results:The impact of these efforts was remarkable:

• Over the course of six months, ShakeUp Cosmetics saw a 23% improvement in conversion rates, reflecting the effectiveness of personalized engagement.
• The intent-driven campaign offering a free gift resulted in a 9.9% conversion rate—a significant improvement in turning interested visitors into paying customers.
• Running multiple campaigns, including the free gift incentive, led to an impressive 20x overall ROI through Cooee’s platform. For every dollar spent, ShakeUp Cosmetics earned twenty dollars back.
• There was also a 2% reduction in session duration, indicating that visitors were able to make quicker purchasing decisions thanks to the well-timed, targeted offers.

Conclusion:This case study shows how Cooee’s intent-based campaigns can significantly boost both conversion rates and return on investment for eCommerce brands. By offering a free gift when visitors purchased higher-value items, ShakeUp Cosmetics successfully increased their average order value and encouraged more shoppers to complete their purchases.

Cooee’s ability to deliver the right offer at the right time transformed visitor behavior, turning casual browsers into loyal customers and driving measurable, long-term success for ShakeUp Cosmetics.

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