Soie's Breeze Fit Bra Conversion Soared 4.5% with Cooee's AI

The Challenge: Post-Click Abandonment Plaguing New Product Launch

When premium lingerie brand Soie launched their innovative Breeze Fit Bra collection, their marketing team spotted a critical problem. While their Meta ads were driving significant traffic to their Shopify store, visitors weren't converting. Instead of purchasing the featured bras that had initially caught their attention, shoppers were wandering through the site, browsing unrelated products, and ultimately leaving without completing a purchase.

Soie was seeing strong click-through rates on our ads, but once shoppers landed on our site, they seemed to lose focus on the Breeze Fit Bra that brought them there in the first place.

The Intelligent Intervention: Real-Time Behavior Analysis

Soie partnered with Cooee to implement a sophisticated AI solution that could recapture visitor attention at the critical moment. Unlike standard retargeting that happens after visitors leave, Cooee's platform:

1. Analyzed visitor behavior in real-time, identifying the exact moment when shoppers began to divert from the Breeze Fit Bra product journey
2. Triggered contextually relevant messaging when visitors had been browsing without intent for a specific timeframe
3. Dynamically highlighted the exact features that research showed were most compelling to Soie's customer base

The personalized campaign delivered timely reminders emphasizing the bra's revolutionary breathable fabric, ergonomic support system, and seamless fit technology—precisely when shoppers were at risk of abandoning their journey.

The Results: Dramatic Performance Lift Across Key Metrics

The implementation generated immediate and measurable impact across Soie's entire sales funnel:

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Cooee’s targeted approach drove measurable improvements in product discovery and conversions for Soie:

Store-Level Impact:

• Increase in Average Order Value (AOV): 4% increase from the previous average, reflecting higher-value purchases.
• Conversion Rate Growth: A 15% uplift, demonstrating improved visitor engagement and purchase intent.
• Increase in Abandoned Cart Conversions: A 10% improvement, recovering potential lost sales and maximizing revenue.

Campaign-Level Metrics:

• Click-Through Rate (CTR): 21%, showing high visitor interest and engagement with the campaign.
• Add to Carts: 5,000, indicating a significant volume of visitors taking action on the Breeze Fit Bras.
• Campaign Conversion Rate: 4.5%, meaning a strong percentage of engaged users followed through with their purchases.

The Strategic Advantage: Converting Browsers to Believers

By integrating Cooee's behavioral intelligence platform, Soie transformed their product discovery challenge into a competitive advantage. Rather than losing potential customers to distraction, the brand now strategically re-engages visitors with precisely timed, relevant messaging that addresses specific hesitation points.

The partnership continues to evolve, with ongoing optimisations based on customer behavior data revealing new opportunities for conversion optimisation across Soie's entire product catalog.

Ready to replicate Soie's success? Discover how Cooee's AI can transform your Shopify store's conversion journey. Contact our team today for a personalized demo.

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